Your Franchise Opportunity





Blue Ox Axe Throwing

What began as an idea at a bachelor party has quickly turned into the Northeast’s premier axe throwing experience. In April of 2018, Jerry Ferraro and Graham Kelley were in Minneapolis, Minnesota for Graham’s bachelor party when they went axe throwing for the first time at a local facility. Within minutes of their first throw, the two quickly agreed that axe throwing was an activity that would thrive in their native New England and throughout the Northeast. Upon their return, Graham and Jerry met with Jerry’s longtime business partner, Maggie Slivinski, to pitch her on the concept of axe throwing as a business and to ask her to join in on the venture, both of which she agreed on.

The three partners immediately began to strategize and map out all of the necessary pieces for their yet-to be-named business. With Jerry’s entrepreneurial background, Maggie’s understanding of business planning and operations, and Graham’s sales and account management experience, it didn’t take long as Blue Ox Axe Throwing, LLC was formally established in June of 2018, just hours before Graham’s wedding (which Jerry served as a groomsman).

Blue Ox Axe Throwing’s first facility opened in Wallingford, Connecticut in August of 2018 and has become Connecticut’s highest-rated axe-throwing venue, according to Connecticut Magazine. Now, due to booming growth and increased industry recognition, Blue Ox is offering a franchise opportunity to interested and qualified candidates. Are you the next Blue Ox franchisee?




Why A Blue Ox Franchise?


Blue Ox sits in a great position in the franchise market with a strong operating model in place and a strong differentiation from the rest of the competition in the franchise marketplace. Blue Ox is a unique and high-performing exception within a lucrative industry.


Blue Ox management team will offer unrivaled training and support to each franchisee as they join the Blue Ox family. The company’s operating model is simple and has been structured with well-defined processes and reordering systems in place, allowing for ease of replication. Initial training will be held at the headquarters.


Blue Ox achieves a very strong return on investment in comparison to the rest of the franchise industry in general. With the implementation of a structured and systematized business model, the growth achieved by Blue Ox in several markets across the U.S. has been significant and impressive.

When Should Your Brand Host Discovery Day?

Discovery Day is a prime opportunity to show what your brand is all about, but it does raise the question: When, exactly, is the right time to host it? And how far along in the sales process should a prospective franchisee be when they attend discovery day? 

Our Ownership Process

Feel free to do your research and follow the process to be one step closer to opening your own location.

Do Your Research

Ask us any and all questions you can think of about our franchise and we’ll be glad to inform you!

Inquire Today

Complete one of our forms and we will guide you on the next steps in owning your own Blue Ox franchise.

Discovery Day

Meet our friendly management team & you’ll discover what makes us succeed in our industry.

Approval & Launch

If approved, you will be ready to launch your own Blue Ox franchise! We provide training before & after opening your location.

Join Us Now

13 + 6 =

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption